Competitive Analysis of Face Wash and Fairness Products...

Summer Internship Project On Competitive Analysis Of Face Wash And Fairness Products Company‘s Name: Ratan Ayurvedic Sansthan Submited By Dimple Jethwani MBA Marketing Under The Guidance Of Prof. Rahul Gupta Marketing Head, Kengeri Campus DECLARATION I, Dimple Jethwani, hereby declare that the project report titled â€Å"Comparative Analysis of face wash and Fairness products submitted as the partial fulfillment of the requirements for the achievement of the Master of Business Administration (Marketing), is my original project work and has been carried out under the guidance of Mr. Rahul Gupta (Professor), Christ University Institute of Management and company guide Mr. Deepak Soni, National Sales Manager – at Ratan Ayurvedic Sansthan. I†¦show more content†¦| 1.1 | Major players in categories of personal care | 4 | 4.1.1 | types of shop covered | 34 | 4.1.2 | % selling of fairness cream | 35 | 4.1.3 | % selling of face wash | 35 | 4.1.4 | Fastest selling SKU | 37 | 4.1.5 | Frequency of purchasing | 38 | 4.1.6 | Frequent customers | 40 | 4.1.7 | Monthly Sales of face wash brands | 41 | 4.1.8 | Monthly sales of fairness cream brands | 41 | 4.2.1 | Hypothesis between age group and timely delivery | 43 | 4.2.2 | Hypothesis between age group and credit period | 44 | 4.2.3 | Hypothesis between age group and discount schemes | 45 | 4.2.4 | Hypothesis between age group and price guarantees | 45 | 4.2.5 | Hypothesis between age group and politeness of salespeople | 46 | 4.3.1 | Age of respondents | 47 | 4.3.2 | Marital status of respondents | 48 | 4.3.3 |